Creativity and Innovation

what people who are not creative lack

It’s nice,” my mother said in response to a mind map I drew. That’s her most generous appreciation of my work. A “nice” from my mother for my work is equal to a “wow” from others.

“It’s nice,” she said. “You apply what you learn. But I can’t do this.”

“Why not?” I asked, fully aware of what I would hear.

“I’m not creative enough.”

“Why?”

She shrugged and walked away. Apparently, she was in no mood for my pseudo-deep talks. But why doesn’t she feel creative?

how to develop and generate new ideas

It’s very popular. Probably one of the most popular theories of all time.

The split brain theory states that the left hemisphere of your brain brain is logical, analytical and boring. It associates with vocal intelligence and gets you through life acceptably. Left hemisphere dominated people do well at school but possess restricted creativity.

The right hemisphere is creative, imaginative and disorganized. It harbors non-vocal intelligence and is not given enough prominence. Right-hemisphere dominated people often feel guilty about how they think, and are generally labeled as ‘learning-disabled’.

how to become more creative

In the previous post on creativity, you read how Toyota used conflict to fuel innovation. Instead of restricting them, this conflict enabled Toyota to come out with a Lexus that beat its rivals at Mercedes and BMW in all areas, including price.

Today, let’s look at another story. Here, innovation was not planned. It occurred by accident. Rather, it was ‘stolen’. Yet, the original creator of idea, and the organization, were happy with the outcome. That idea led to the invention of a product which we cannot live without.

3M provides centers and forums for scientists and other employees to share knowledge and discuss ideas. These ideas, if practical, are then nurtured into opportunities and eventually converted into products. The Technical Council and Technical Forum – both of which are for 3M’s scientists – are two examples of 3M’s most fruitful forums.

how can i become creative

What is creativity? It is the use of imagination and original ideas to create something. Robert E. Franken defines creativity as the tendency to generate or recognize ideas, alternatives or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. According to Linda Naiman, it is the act of turning new and imaginative ideas into reality. It involves two process: thinking, and executing, she explains. “If you have ideas but don’t act on them, you are imaginative but not creative.”

If you paint or sing, or draw interesting conclusions from boring data sheets, or even use your commuting time effectively, you are creative.

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